One of the most overlooked pages that you can have on your website is the “links” page. This can be called many different things from “Partners” where you would list different strategic partners or “Associations” where you could link to different associations that you belong to.
Let the other companies know that you linked to them and ask them for a link back to your site. This will not generate a lot of traffic right away but it will lead to additional visitors to your website.
Now, the next important part is making sure your website converts visitors to prospects and prospects to sales. Sure it is nice to have a fancy website that says how great you are, but if it doesn’t offer the visitor a reason to leave their contact information for you, it is not going to be a profitable aspect of your business. Offer the visitors a reason to leave their contact info, whether through a free consumer guide or 10 Tips Report and it will allow you to grab the visitors info for future marketing.
About Brandon Hansen
