Insurance Marketing Finally Made Easy
One of the best ways that I found to spark interest in a particular topic and to generate leads and prospects that would call me was to provide free information that was of value to them. I know that sounds a little obvious or vague, but let me assure you that if you do it [...]
It can be really easy to blow through your marketing budget in no time. A simple ad campaign in the newspaper could wipe out a quarters worth of the budget and produce very little results. This can be a big drain on you mentally and emotionally and really cause problems with your ability to generate [...]
Take a time, anytime that works for you that you can consistently rely on and plan your prospecting efforts. Use this time to make prospecting calls, follow up with referrals, write your press release, or any other activity that will bring more people in the door. The best time for me to do this is [...]
One of the most overlooked pages that you can have on your website is the “links” page. This can be called many different things from “Partners” where you would list different strategic partners or “Associations” where you could link to different associations that you belong to. Let the other companies know that you linked to [...]
When you go to deliver the policy or confirmation of investment, how do you make that a marketable event? It is actually pretty easy. Don’t just give the new client the policy and start asking for referrals. Instead, give them something of tremendous value. At everyone of my sales, I always give at least a [...]
