….a Press Release. No, not a business card or a newsletter, or a letterhead. A press release is perhaps the most valuable piece of paper you can have. The only exception is maybe a signed application. You should be sending a press release at least once a month, maybe more. RELATED POSTS: Writing a Press [...]

How do you feel when you receive a “Thank You” card for something nice you did? I am willing to bet that it makes you feel pretty good inside and you want to do something nice again. How about sending a thank you card to all the prospects you  meet and telling them that you [...]

When I was heavily promoting my financial aid business, one of the tactics that I used was to post flyers around town with my contact info on them. Now, think about where parents with high school age kids were and post the flyers in those locations. Some spots were libraries, gas stations, high schools or [...]

It seems like every year one of the industry magazines come out with an article about “The 100 Best Marketing Ideas Ever.” I am not sure if you have read any of them, but there are some pretty good ideas that I want to expand on a little more then the 1 or 2 paragraph [...]

An effective strategy that I have heard of (but admittingly have not tried) is one called nesting. How it works is you find a big business in your local area and securing an appointment with a few of the employees tha tfit your target market, ie. those nearing retirement. When you work with them, meet [...]