I have drug this series on press releases out long enough and want to wrap up this discussion on writing the press release. I am only going to share a little on this subject because there are more detail’s in the “Lazy Agent Guide” that you can get and read about by subscribing to the [...]

Every single industry has “secrets” that the public is interested in and the financial service industry is no different. I understand that the longer you have been in the industry, the more “normal” the jargon and thinking may become, but for the general public, there are plenty of things that you and I may take [...]

If you haven’t read the post on Guideline to Publicity, you should probably do that first to get a little bit of groundwork that you should complete before reading this post. When you sit down to write a press release, you have to begin with the end in mind. Or in other words, why are [...]

Ring, Ring, Ring…. That’s the sound your phone could be making in 15 minutes from the time you implement the tips and strategies in this article. Let’s face it, all of our practices would be better off if we could just get more publicity and press. It would be even more ideal if it was [...]