Free Leads for Insurance

Rather than rely on a lead company to provide free leads for you, take the time to create your own lead generation funnel

Free leads for insurance is one of the best ways to grow a financial planning or insurance practice. The problem is, most of the free leads for insurance that you receive are garbage. Most advisors spend the bulk of their time looking for sources of free leads when they could be focusing their tiem and attention on building a sustainable and automatic lead generation system that consistintly funnel leads into their business whether they are on the golf course or in a Monday Morning Meeting.

When you rely on an outside company to provide you with free leads for your insurance business, you are going to be faced with  three main problems.

1. They are not qualified either because they came from a bad list or are not in line with your preferred target market
2. They are too old – meaning that they have been sitting in a database somewhere for several weeks or months and essentially “cold calls”
3. They also were shared with dozens of other agents who have already reached out to them

Whatever the reason, the fact of the matter is you are not getting the quality of leads that will contribute to a sustainable, growing practice. I have used a few companies in the past to provide me with free leads for my insurance practice, but the results are poor at best. Then I found that the best way to get leads for my business was to take the time to build my own lead generation pipeline. There is a night and day difference between contacting cold, stale leads that you get from a company and having your own leads calling you.

To help you begin to create your lead generation machine, sign up for my Free 9-Part Ecourse on how you can set up your marketing for your insurance planning practice.