Plan to Be Successful

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Take a time, anytime that works for you that you can consistently rely on and plan your prospecting efforts. Use this time to make prospecting calls, follow up with referrals, write your press release, or any other activity that will bring more people in the door. The best time for me to do this is [...]

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An Important Page on Your Website

One of the most overlooked pages that you can have on your website is the “links” page. This can be called many different things from “Partners” where you would list different strategic partners or “Associations” where you could link to different associations that you belong to. Let the other companies know that you linked to [...]

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Make the Sale Super

When you go to deliver the policy or confirmation of investment, how do you make that a marketable event? It is actually pretty easy. Don’t just give the new client the policy and start asking for referrals. Instead, give them something of tremendous value. At everyone of my sales, I always give at least a [...]

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The Most Important Piece of Paper is…

….a Press Release. No, not a business card or a newsletter, or a letterhead. A press release is perhaps the most valuable piece of paper you can have. The only exception is maybe a signed application. You should be sending a press release at least once a month, maybe more. RELATED POSTS: Writing a Press [...]

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Saying “Thank You”

How do you feel when you receive a “Thank You” card for something nice you did? I am willing to bet that it makes you feel pretty good inside and you want to do something nice again. How about sending a thank you card to all the prospects you  meet and telling them that you [...]

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