….a Press Release.
No, not a business card or a newsletter, or a letterhead. A press release is perhaps the most valuable piece of paper you can have.
The only exception is maybe a signed application.
You should be sending a press release at least once a month, maybe more.
RELATED POSTS:
- Writing a Press Release
- Having a Secret To Tell
- What Are Your Goals When Writing A Press Release
- Some Guidelines to Publicity